On November 5, 2025, the Department of Tourism (DOT), through the Provincial Tourism Office, successfully concluded the Filipino Brand of Service Excellence (FBSE) Seminar at Puntabelle Nature Resort and Farm Adventure in Hermosa, Bataan.

A total of 38 service employees participated in this flagship program designed to standardize exceptional Filipino frontline service. Led by FBSE Master Trainer Dr. Jay A. Aquino, Ph.D., and assisted by DOT Representative Mr. Nathan Palma, the seminar emphasized the core values of Filipino hospitality: warmth, care, and genuine service.

This initiative aims to elevate the tourism industry by showcasing the unique Filipino touch in customer service, enhancing the overall experience for visitors and promoting the country as a premier destination.

Maraming salamat po at Mabuhay!