Tourism leaders from across Central Luzon gathered at Quest Plus Hotel and Conference Center, Clark Freeport Zone, on December 12, 2025, for a focused ASEAN Briefing for Tourism Stakeholders aimed at strengthening regional collaboration and preparing the region for ASEAN 2026.

Led by the Department of Tourism through the Office of Tourism Development Planning, Research, and Information Management (OTDPRIM), the event highlighted Clark’s major hosting role in June 2026—positioning the region to showcase its diverse destinations, deepen regional cooperation, and welcome a broader global audience.

The briefing brought together key partners including representatives from government agencies, local tourism offices, travel and tour associations, transport operators, hotel and resort groups, MICE and events stakeholders, and attendees from the Greater Clark Visitors Bureau (GCVB).

Discussions centered on enhancing readiness, service quality, and alignment with ASEAN standards to ensure a seamless visitor experience.

Stakeholders expressed strong commitment to collaborate in advancing Central Luzon as a premier destination—strengthening cross-sector partnerships, elevating tourism services, and supporting local businesses by promoting the warmth of Central Luzon hospitality and its rich artisan products.